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Videos

Cracking the e-shopper code

Consumer and media landscape in the UAE is changing like never before and technology is paving the way for this smart evolution. Today, consumers are more connected and they experience brands and products from a completely different perspective with...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Fahad Ali, Ravi Shekar
June 15, 2015
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Citation

Ali and Shekar (2015a, June 15). Cracking the e-shopper code. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cracking-the-e-shopper-code


Videos

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Conrad, J. (2015a, June 15). Firecracker. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/firecracker


Research papers

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
April 28, 2015
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Citation

Conrad, J. (2015a, April 28). Firecracker. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/firecracker-8382


Research papers

What do wearable devices bring to market research?

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 17, 2014
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Citation

Johnson, A. (2014a, June 17). What do wearable devices bring to market research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-wearable-devices-bring-to-market-research--8319


Videos

What do wearable devices bring to market research?

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Johnson, A. (2014a, June 15). What do wearable devices bring to market research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-wearable-devices-bring-to-market-research-


Videos

New generation brands (Spanish)

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: María Luz Moreno, Natalia Gitelman, Federico Barallobre
June 15, 2014
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Citation

Moreno, Gitelman and Barallobre (2014a, June 15). New generation brands (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-generation-brands-spanish-


Research papers

New generation brands

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Federico Barallobre, Natalia Gitelman, María Luz Moreno
April 4, 2014
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Citation

Barallobre, Gitelman and Moreno (2014a, April 04). New generation brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-generation-brands


Research papers

Writing Wikipedia

Wikipedia, the biggest (online) encyclopedia the world has ever seen, has an enormous impact on how information and knowledge is being codified, presented, and consumed today. Thus, it is essential to observe the social actors behind the project....

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Author: Jörn Schulz
November 6, 2012
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Citation

Schulz, J. (2012a, November 06). Writing Wikipedia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/writing-wikipedia


Videos

Multi-platform Internet measurement- The indispensable ignition

The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity....

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marta Klepka
June 15, 2012
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Citation

Klepka, M. (2012a, June 15). Multi-platform Internet measurement- The indispensable ignition . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-platform-internet-measurement--the-indispensable-ignition-